The Most Common (but easily preventable) Mistake in Email Marketing Campaigns


The most common mistake? Ignoring the 40-40-20 Rule.

Over many years, marketers have studied direct response results and have discovered a breakdown of what generally makes an e-campaign or any direct response campaign successful. The results are as follows:

40% is the quality of the LIST

40% is the quality of the OFFER

20% is the quality of the CREATIVE

Of course, every campaign is unique […]