CMA Certifications need to be renewed annually and are designed to keep you up to date on the ever-changing retail landscape.

“The world of retail is continuously evolving, with Category Managers needing to be in the know about the latest in cutting-edge technology and innovative shelf solutions. Becoming certified was a great way to work towards the ultimate goal of understanding points of shopper influence, which, in turn, helps my retail customers.”

– Susan Bugos

Senior Category Management Lead, Campbell’s

2024 Certification Renewal is simple and requires the successful completion of the Insights Immersion training course and exam.

The new Insights Immersion course is the very first step of the category management process. In this course, we’ll seek to provide some guidelines for the pillars and building blocks required to build an insights foundation. As omnichannel grows in importance it is not just channels that are blurring, but categories as well. Understanding the changing dynamics of a category requires an Insights Immersion that takes a step back and asks the fundamental question: How has the shopper lens to my category changed? This course equips you to complete the research to help answer this question.

Learning Objectives

• Recall why the CatMan process needs to start with insights
• Perform an Environment Scan
• Leverage the Omnichannel Shopper Framework
• Build an Insights Library

Training platform screenshot
Training platform screenshot

Ready to renew? Follow these steps:


Log in to your Portal at


Click My Profile > My Certifications


If your certification is listed as expired or ‘renewal due’, please click on the text to the left of the certificate to view your invoices.


Click on your certificate to follow through to the payment page. Certification renewal is $150.


After the payment is processed, if you are a current CMA Member, please follow this link to access the required Insights Immersion training course. Click on the “Catalog” icon and then the folder “Renewal Course 2023 – PAYMENT REQUIRED.” Next, you will click on “Insights Immersion Renewal 2023” and then enroll.


If you are not a CMA Member, please follow this link to create your account in order to then take the required course. After you save your account information, you will be automatically enrolled in the “Insights Immersion – Renewal 2023” course.


Once you have completed and passed this course, we will renew your certification. Within 10 business days, you will receive a CPCA Certificate along with a digital CPCA badge to attach to your email signature or put on your LinkedIn page.

Questions About Renewal?

If you have questions or need assistance accessing the course, please email us at [email protected] and state in the subject line that it is regarding Certification Renewal.