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It’s Not Complete Unless It’s Circana Complete. We turn complexity into clarity with the most complete view of the consumer, igniting thinking and inspiring actions that unlock your business growth.Get Complete Consumer™ understanding across all industries that matter to you.


Understand consumers’ attitudes and behaviors, and retail purchasing and consumption trends, in the consumer packaged goods/fast-moving consumer goods industry. Win more shoppers and sales.
Measure, predict, and improve performance across many diverse industries. Circana covers apparel, beauty, foodservice, home, media entertainment, OTC health care, technology, and more.
Tap into critical touch points along the shopper journey. Increase joint planning and collaboration with suppliers. Optimize supply chains and retail media programs for more loyal shoppers.
Increase return on advertising spend. Target the right audiences, optimize in-flight campaigns, and measure ad performance — maximizing every media dollar.