Name: Joe M. Youngblood
Title: Director of Category Leadership
Company: Nestle Foods US
Tenure with Current Company:  1 year
Years of Industry Experience:  30 years

Give us a brief history of your career.

I started working retail merchandising and began my walk on the career spiral staircase moving to various Sales roles and into Business Development, Shopper Marketing and eventually Category Management, where I have spent the majority of my career in a variety of markets—both in the field and in HQ environments

What has been the biggest learning experience of your career?

The value of candor. With your team, your company, your customer and supplier partners.

Why are you excited to be part of the CMA Board?

I am looking forward to being a co-leader among a group of industry experts trying to solve and become current in the same challenges and opportunities we all face for today and tomorrow.

What role do you see CMA playing in the CPG and overall retail industry?

Education and validation of where we should be focused as an industry to meet the needs of the consumer on behalf of our retail partners.

What is the most important thing that needs to be addressed in the CATMAN discipline going forward?

Reminding our companies and retailers that OMNI is not the other thing, but the entire thing.  Learning how to use both the B&M and E-biz gas pedals at the same time to be relevant to shoppers in the ways they value most.

How are you thinking about the next 3-5 years in retail?

How do we truly democratize the data needed to gather OMNI insights across all channel options to include DTC?