CMA BOARD MEMBER SPOTLIGHT:
Mark Stoddard

CURRENT POSITION:
Managing Director – Category Leadership

COMPANY:
Nestle Purina

TENURE WITH CURRENT COMPANY:
17 Years

YEARS OF INDUSTRY EXPERIENCE:
17 Years

GIVE US A BRIEF HISTORY OF YOUR CAREER:
I started my career with PricewaterhouseCoopers in public accounting for 2 years. Then I moved to A.G. Edwards in investment banking for 2 years. After going back to UCLA for my MBA, I began working in marketing at Nestle Purina. After 15 years in marketing, I moved into the Category Leadership role I am in now.

WHY ARE YOU EXCITED TO BE PART OF THE CMA?
I’m excited to see how this discipline reinvents itself in the frictionless/omni-channel environment. While the principles of category management are enduring, the application of those principles in the work we do will need to change drastically, from the insights to the tools/data to the way we engage with various supply chain stakeholders. It’s sort of like learning to ride a bike again – it’s the same steering and gear system, but the terrain has totally changed.

WHAT DO YOU HOPE TO ACCOMPLISH WITH THE CMA BOARD?
The opportunity to set the future direction for category management is a great challenge you don’t often get a chance to be a part of. I look forward to accomplishing that and learning from the experience with such a great group of fantastic leaders and veterans of the discipline.

WHAT ARE YOU MOST PROUD OF?
I’m most proud of the relationships I have formed over the years across numerous teams, partners and customers. At the end of the day, this is what makes the most enduring impact.

WHAT IS THE MOST IMPORTANT THING THAT NEEDS TO BE ADDRESSED IN THE CATMAN DISCIPLINE GOING FORWARD AND WHY?
I hate to be a broken record, but the shift in shopping behavior to a frictionless/omni-channel environment will change the discipline forever. I fear that if we don’t lead the way, the relevancy of category management will suffer greatly. We have an opportunity to make category management the leading voice for the evolution of retail/shopping.