Name: May Khang
Title: Category Analyst
Company: CIBA Solutions
Certification Obtained: CPCA

How long have you or your company been involved with the CMA?

I have been involved with CMA since 2023 to obtain all my CMA certifications.

Why did you decide to become certified?

I decided to become certified because I had some knowledge gap that CMA could bridge.

What was the most interesting thing you learned as you completed the training and certification?

The most interesting thing I learned during my training and certification is all components, logic, and reasoning that goes into decision making. The biggest takeaway is that nothing happens in isolation, there are upstream and downstream implications to selling any product.

How do you feel you will use this certification in your current role?

Since I have been certified, I use my certification and learnings every day in my current role to bring stronger data-based analytics and reasoning to determine better product assortments.

What advice would you give someone considering completing the training and certification?

I would advise an interested individual to complete the training and certification sooner rather than later in their career as it provides the knowledge and skill to succeed within CPG industry. Additionally, the learnings from the CMA certification courses have a wide application beyond category management roles.