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CMA Weekly Newsletter Archives

What is the CMA e-newsletter?

Weekly CatMan and Shopper Insights content handpicked by the team here at the CMA+SIMA. Our newsletter is the hub of industry happenings. We bring the most recent retail articles, news, career opportunities and company updates, right to your inbox.

Here are some things you can expect us to share with you:

  • Featured industry articles & white papers
  • Retailers in the news
  • CatMan 3.0™ insights
  • Updates on the CMA Conference
  • Industry job postings
  • Upcoming CMA+SIMA webinars (attendance is free for members, and first-time non-members)
  • Industry events worth marking on your calendar
  • Solution partner tools and tactics for addressing your category management needs
  • Certification & training updates

We are the most trusted source for category management and shopper insights news! Join over 14,000 people in receiving recent, innovative, insightful content right in your inbox.

Subscribe here and we’ll see you in your inbox every Wednesday morning!

Check out some of our reader’s favorite e-newsletters!

Weekly Newsletter 03.27.2024
“ARC Elevate Data 2024 Preview”

Weekly Newsletter 03.20.2024
“Getting Logical About Impulse Purchasing”

Weekly Newsletter 03.13.2024
“New for Members! All CPCA Training Courses, Reimagined”

Weekly Newsletter 03.06.2024
“CMA | SIMA 2024 Wrapped: A Look Back at an Unforgettable Conference”

Weekly Newsletter 02.21.2024
“Storytelling with Data”

Weekly Newsletter 02.14.2024
“Best-Selling Author Dr. Jonah Berger to Present at 2024 CMA | SIMA Conference”

Weekly Newsletter 02.7.2024
“Women’s Leadership Panel and Luncheon at 2024 Conference”

Weekly Newsletter 01.31.2024
“Distribution Metrics Reference Guide”

Weekly Newsletter 01.24.2024
“Conference Workshops Announced”

Weekly Newsletter 01.17.2024
“Get a Jump on a Successful 2024 With These CatMan and Shopper Insights Resources”

Weekly Newsletter 01.10.2024
“New! Training Reimagned: Category Tactics and Analytics”

Weekly Newsletter 01.03.2024
“New! Mastercard’s Chief Economist to Give Keynote at 2024”

Weekly Newsletter 12.27.2023
“Your Success Strategy for the New Year Enclosed”

Weekly Newsletter 12.20.2023
“Wishing You the Happiest of Holidays.”

Weekly Newsletter 12.13.2023
“Reimagined Category Assessments.”

Weekly Newsletter 12.06.2023
“Maximize Your End of Year Budget.”

Weekly Newsletter 11.29.2023
“We Hit the Stores on Black Friday. Here’s What We Saw.”

Weekly Newsletter 11.22.2023
“Black Friday Savings for 2024 CMA|SIMA Conference”

Weekly Newsletter 11.15.2023
“New Resource: Shopper Insights Framework”

Weekly Newsletter 11.08.2023
“Industry Awards Nominations Officially Open”

Weekly Newsletter 11.01.2023
“Reimagined Shopper and Financial Category Strategies”

Weekly Newsletter 10.25.2023
“Shopper Insights for Fourth Quarter”

Weekly Newsletter 10.18.2023
“Stand Out in Today’s Market”

Weekly Newsletter 10.11.2023
“‘2024 CMA-SIMA Conference Presenters”

Weekly Newsletter 10.04.2023
“‘Do-It-Yourself’ Has Left Consumers Feeling by Themselves”

Weekly Newsletter 09.27.2023
“2023 Job Survey: State of the Job Market”

Weekly Newsletter 09.20.2023
“Data insights using both traditional and alternative sources”

Weekly Newsletter 09.13.2023
“Conference Emcee:  Coca-Cola VP of Category Leadership James Ford!”

Weekly Newsletter 09.06.2023
“The 2024 CMA|SIMA Conference website is live!”

Weekly Newsletter 08.30.2023
“Are you prepared for your next line review?”

Weekly Newsletter 08.23.2023
“Save the Date for our next Mix & Mingle”

Weekly Newsletter 08.16.2023
“Reimagined training course: Retailer Strategies

Weekly Newsletter 08.09.2023
“Learn about Generative AI in our Resource Library”

Weekly Newsletter 08.02.2023
“New Training Course: Category Definition and Segmentation”

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Weekly Newsletter 07.27.2023
“Regional Networking is Back”

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Weekly Newsletter 07.19.2023
“Are You Hiring? Job Searching?”

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Weekly Newsletter 07.12.2023
“New Certification Renewal Process”

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Weekly Newsletter 06.28.2023
“Grocery Inflation Trending Downward, But Challenges Remain”

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Weekly Newsletter 06.21.2023
“CatMan Overview Training Reimagined”

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Weekly Newsletter 06.14.2023
“The Art of Storytelling with Data”

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Weekly Newsletter 06.07.2023
“Training Reimagined – Category Roles”

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Weekly Newsletter 05.31.2023
“Exploring the Conflicted Shopper”

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Weekly Newsletter 05.24.2023
“Webinar Clip, Board Member Interview and More”

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Weekly Newsletter 05.17.2023
“Space Planning Community by ARC”

Weekly Newsletter 05.10.2023
“Training Reimagined”

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Weekly Newsletter 05.03.2023
“Category Management and Shopper Insights Highlights from RDBA”

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Weekly Newsletter 04.26.2023
“Category Disruptor Case Study: Refrigerated Breakfast”

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Weekly Newsletter 04.19.2023
“March Sales and Inflation, Upcoming Webinars on Impulse”