The Do’s in Recruiting Millennials for Category Management Positions

The CMA Higher Education Board recently conducted a survey to find the most important criteria for career choices made by today’s students. Of the 400 student responses from 10 universities only 15% were aware of Omni Channel retailing and just half knew about career opportunities in Category Management.

Here’s a list of what to do when recruiting for category management positions:

Establish university partnerships to better recruit students:

  • Build relationships with faculty members.

  • Work with schools to increase category management career awareness.

  • Help universities shape curriculum.

  • Inform students directly about careers in category management to build student pipeline.

Understand the values that student’s possess and how to leverage them in interviews:

  • Students value work/life balance.

  • Students believe companies should provide for both professional and social opportunities.

  • Compensation while important, must be balanced with benefits in terms of total compensation.

Interested in more information on the report? Contact Dan Strunk at dstrunk@cpgcatnet.org