• Uncover Shopper insight in the digital landscape
  • See where retailers and suppliers need to collaborate to optimize e-commerce opportunities
  • How to best utilize digital marketing

Download a preview of this valuable E-Commerce resource.

E-commerce has shaken the foundations of the retail industry and forever changed the way we interact with the shopper and our trading partners. And in order to keep up with this rapidly-changing industry, we need to reimagine strategic approaches and redefine relationships and our roles in the e-commerce channel. 

In this free resource preview of E-commerce Category Leadership: A New Approach to Retailer and Supplier Collaboration for Digital and E-commerce Growth, you’ll discover how e-commerce category leadership, or ECL, has adapted and built off of key category management fundamentals to create accelerated business results from stronger, more seamless collaboration between retailers and suppliers. 

Retailers and suppliers need to collaborate to unlock the full potential of the e-commerce channel. Learn how you can utilize ECL to create an agreed strategy allowing you to work, communicate, and evolve more effectively among the increased competition in this fast-paced digital market.

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Get BONUS content!

Get the entire E-Commerce Analytics section and learn how to bridge data gaps and generate smart collaborative tactics to drive online sales. Plus, you’ll gain access to a full glossary of e-commerce terms helping you connect and foster strong relationships with trading partners. 

CMA+SIMA Members, more than ever before, reap incredible value from ongoing professional development and networking that help build their best teams ever.

  • An Always-Growing Resource Library, which includes whitepapers on eCommerce and Digital, Category Management, Shopper Insights, and more.
  • Incredible networking with industry and thought leaders (online and in-person).
  • Best practices materials and guidelines for teams looking to perform at their optimal level.
  • Ongoing educational and enriching webinars, private networking and roundtable groups, conference registrations, advisory discounts, and MORE!