Beyond the purchase journey: Unlock new dimensions in today’s shopper data

Beyond the purchase journey: Unlock new dimensions in today’s shopper data

wed13apr11:00 amwed12:00 pmBeyond the purchase journey: Unlock new dimensions in today’s shopper data

Event Details

Presenter:

Neal Heffernan, EVP, Shopper & Retail Strategy at GfK

Today’s consumers have come to expect the best – products tailored to their needs, websites that anticipate their clicks, and shopping experiences that are nearly seamless. What does it take to satisfy – even thrill – these extra-savvy customers?

Brands and retailers need to study and understand them from every angle, tapping into a variety of data streams to capture a multidimensional view of actions, motivations, and even unspoken needs.

In this learning session, GfK will show how you can discover not just what your consumers are buying, but why.

  • What might make them newly loyal to your brand, or leave it behind?
  • Are you delivering a turnkey shopping experience, online and in store?
  • How can you reach your most important targets more efficiently with discounts and key brand messages?
  • Join us to learn how to expand your understanding of today’s shoppers – and deliver what they want and need every time.

Time

April 13, 2022 11:00 am - 12:00 pm(GMT-05:00)

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