Effective Category Management During Disruption

Effective Category Management During Disruption

fri28jul11:00 amfri12:00 pmEffective Category Management During Disruption

Event Details

Presented by:

Ben Wynkoop, Sr. Industry Strategies Director, Blue Yonder

Michael Orr, Sr. Product Marketing Director, Blue Yonder


In today’s retail and consumer environment, adapting quickly to perpetual cycles of insecurity and instability is crucial for organizations to thrive. Join this upcoming webinar to gain valuable strategies on aligning your assortment and layout to ever-changing shopper preferences by utilizing market research and data analytics to optimize product placement and enhance the shopping experience. Learn how to mitigate labor shortages by implementing innovative approaches and overcoming skill gaps to ensure operational efficiency and maintain customer satisfaction. And discover how organizations are leveraging these new technology-enabled approaches to increase revenue while relieving margin pressures.

Key topics discussed:

  • Aligning your assortment to the shopper
  • Mitigating labor shortages
  • Relieving margin pressures


July 28, 2023 11:00 am - 12:00 pm(GMT-05:00)


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