Building an Optimal Shopper Insights Team

Building an Optimal Shopper Insights Team

wed19apr11:00 amwed12:00 pmBuilding an Optimal Shopper Insights Team

Event Details

Presenter:

Yelena Idelchik, Director, Shopper Insights, Health, Hygiene, Nutrition, Reckitt

 

Description

SIMA is thrilled to host board member Yelena Idelchik for one of the most popular breakout sessions at the 2023 CMA | SIMA Conference in Las Vegas. The right insights differentiate one retailer from another, while transforming shopper experiences for the better.  In this session, Yelena and SIMA will build members’ understanding of the great insight principles and strategies.  We will lay the foundation of what a top shopper insights team could look like in its structure, planning, approach to research and maximizing internal ROI. Both manufacturers and retailers will leave this session feeling better equipped to launch and/or grow their Shopper Insights efforts.

Time

(Wednesday) 11:00 am - 12:00 pm(GMT-05:00)

MEMBERS REGISTER HERE

MEMBERS REGISTER HERE
Go to Top