Busting Media Myths: Three Efficient Ways to Drive Performance In & Out of the Store

Busting Media Myths: Three Efficient Ways to Drive Performance In & Out of the Store

fri01dec11:00 amfri11:45 amBusting Media Myths: Three Efficient Ways to Drive Performance In & Out of the Store

Event Details

Presented by: Jenna Bennett, Group Director of Omni-Channel Solutions, Catalina; Jenn Glennon, Senior Director, Omni-Channel Solutions, Catalina

Description: As you fine-tune your 2024 marketing plans and finalize where to best spend your media dollars, join this discussion with Catalina’s digital experts. Jenn Glennon, Catalina’s Senior Director of Omni-Channel Solutions, and Jenna Bennett, Group Director of Omni-Channel Solutions, will share real-world examples that explain how to maximize return on your unified shopper conversations. You will learn:

  • The value of enriched, first-party data throughout the shopper journey
  • What Responsive Marketing is and why it is important
  • The benefits of aggregated and objective-based measurement

 

Time

December 1, 2023 11:00 am - 11:45 am(GMT-05:00)

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