Category Management Innovations During Unpredictable Disruptions

Category Management Innovations During Unpredictable Disruptions

fri14apr11:00 amfri11:45 amCategory Management Innovations During Unpredictable Disruptions

Event Details

Presented by:

Ben Wynkoop, Senior Industry Strategies Director at Blue Yonder
Nigel Hemer, CEO & Founder at 3DVR Solutions


As the world continues to face challenges such as the COVID-19 pandemic and historic inflation, retailers and CPG companies need to adapt to customers’ new buying habits and employ innovative category management strategies. In this webinar, you’ll learn about:
• Leveraging data and technology to better understand consumer behavior and demand patterns
• The role of agile and flexible supply chains in responding to disruptions
• Communication and transparency in maintaining effective partnerships
• Sustainability and social responsibility in category management, and how retailers and CPG companies can incorporate these values into their strategies to build consumer trust and loyalty

Blue Yonder will be joined by 3DVRS to take a customer view of Category Management in the retail and CPG industries. 3DVRS’ technology complements the Blue Yonder Category Management Suite, helping their customers increase sales, decrease costs, and improve efficiencies.

Please join us for this thought-provoking discussion about how to thrive in the era of unpredictability.


April 14, 2023 11:00 am - 11:45 am(GMT-05:00)


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