Category of the Week: Pumpkin Spice

Category of the Week: Pumpkin Spice

mon28augAll DayCategory of the Week: Pumpkin Spice

Event Details

Happy 20th birthday to Starbucks’s now-iconic pumpkin spice latte, which hit stores last week. As fall approaches, this feature from USA Today analyzes the past, present, and future of the pumpkin spice category. Of note: pumpkin consumption was down 6% in 2022, per Circana data.

Time

August 28, 2023 All Day(GMT-05:00)

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