A fresh approach to targeting your most promising customer segments

A fresh approach to targeting your most promising customer segments

thu14jul11:00 amthu11:45 amA fresh approach to targeting your most promising customer segments

Event Details

Presented by:

Luis Molina, Vice President, Consumer Insights, GfK Consumer Insights

Kiley Rentko, Research Manager, Consumer Insights, GfK Consumer Insights

Description:

It’s no secret that the most successful brands and retailers stay ahead by focusing relentlessly on their highest-value shopping targets. But activating specific segments month after month may not be driving longer-term health for your business; you also need to nurture the customers and products that will become tomorrow’s growth drivers.

Join GfK’s segmentation and targeting experts to learn how to deliver long-term growth while zeroing in on today’s high-value shoppers. In this essential learning session, you’ll discover how to:

  • Identify actionable segments through their drivers of choice
  • Leverage insights from the “moment of truth” to build greater mental availability for your brand
  • Align your brand with unspoken consumer beliefs and feelings
  • Convert key segments into “super-fans”
  • Find segment commonalities to inform broad but compelling messages

 

 

Time

July 14, 2022 11:00 am - 11:45 am(GMT-05:00)

MEMBERS REGISTER HERE

MEMBERS REGISTER HERE
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