Guest Blog by Weather Trends

Guest Blog by Weather Trends

wed14decAll DayGuest Blog by Weather Trends

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For some retailers, when the weather outside is frightful, sales can be quite delightful. This is especially true during the winter season. Savvy retailers know that the weather is directly related to consumer behavior. While this is true year-round, the specific relationships between weather and consumer behavior change with the seasons. In the Summer, warmer weather is favorable for retail sales, while colder weather tends to be more favorable in the Winter. A colder and snowier start to the winter of 2022-2023 sets the stage for an overall favorable 4th quarter in the United States. However, before analyzing the outlook for the winter season, weather’s impact on consumer behavior must be understood.

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December 14, 2022 All Day(GMT-05:00)


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