Stated Behavior vs. Actual Behavior: How AI Can Bridge the Gap

Stated Behavior vs. Actual Behavior: How AI Can Bridge the Gap

thu24aug11:00 amthu11:45 amStated Behavior vs. Actual Behavior: How AI Can Bridge the Gap

Event Details

Presenters:
Heather Martin, Vice President of Marketing & Sales, HIVERY
Kyle McKenzie, Vice President of Engineering, HIVERY

Description:
In this enlightening webinar, join Heather Martin and Kyle McKenzie from HIVERY as they delve into the disparity between stated and actual shopper behavior in retail. Discover how AI’s transformative potential can accurately bridge this gap, leading to revolutionary, data-driven strategies that enhance shopper experiences and decision-making processes.
Key Learnings:

  •  Traditional Research Challenges: Given that traditional research methods have shown limitations in accurately predicting shopper behavior, is there a better way to understand consumer patterns?
  • The Chameleon Effect: Understand AI’s capability to model varying shopper behavior across different retailers for tailored decision-making
  • AI-Driven Retail Decision-Making: Discover how AI and store-level data analysis revolutionizes retail decision-making, improving strategies and shopper experiences.

Time

August 24, 2023 11:00 am - 11:45 am(GMT-05:00)

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