How Dollar Shave Club Accelerates D2C Innovation in a Brick & Mortar World

How Dollar Shave Club Accelerates D2C Innovation in a Brick & Mortar World

fri22apr11:00 amfri12:00 pmHow Dollar Shave Club Accelerates D2C Innovation in a Brick & Mortar World

Event Details

Presenters:

Victoria Stevens, Director, Client Solutions, Prodege LLC
Alec Schaefer, Senior Manager, Consumer Insights, Dollar Shave Club

Dollar Shave Club (DSC) introduced the first direct-to-consumer (D2C) razor to the market, disrupting an industry historically dominated by a few major brands that could only be bought in brick & mortar stores by eliminating friction in the consumer process and answering unmet needs. Recently, DSC partnered with Prodege to conduct innovation and messaging research to ensure DSC maintains success as the heritage D2C brand expands into retail, without wanting to lose sight of its original purpose to solve guys’ problems. Get a front row seat to obtain a glimpse into DSC’s innovative approach and come away with an understanding of how the evolution of D2C distribution strategies can provide valuable insights into the future of online CPG shopping.

Time

April 22, 2022 11:00 am - 12:00 pm(GMT-05:00)

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