How technology can enhance shelving principles at retail

How technology can enhance shelving principles at retail

wed04may11:00 amwed12:00 pmHow technology can enhance shelving principles at retail

Event Details

Presenter:

Chris Deegan, Sr. Manager of Commerce Analytics at Tyson Foods
Sean O’Dowd, Sales Director at Trax Retail

Tyson is an organization that is always looking to ‘Raise the world’s expectations for how much good food can do’. Tyson joined forces with Trax in 2018 to gain a deeper understanding of in-market merchandising and the reality of space-measurement across multiple protein categories. Tyson has been leveraging Trax Tools & Data to analyze conditions within their key categories and retailers to monitor fair-share of shelf, distribution, and the performance across different shelf layouts.  As the CPG and Retail landscape continues to evolve, Tyson has found the value technology can provide to unlock shelving insights.

During this session, Chris Deegan, Sr Manager Commerce Analytics & Shopper Insights, will discuss how merchandising principals such as blocking can help drive objective insights to support retail partners to continue to drive category growth.

Time

(Wednesday) 11:00 am - 12:00 pm(GMT-05:00)

MEMBERS REGISTER HERE

MEMBERS REGISTER HERE
Go to Top