Retail in Transformation: A Study on Impulse Shopping

Retail in Transformation: A Study on Impulse Shopping

thu27apr11:00 amthu11:45 amRetail in Transformation: A Study on Impulse Shopping

Event Details

Presenters:

Julie Craig, VP Shopper Insights, Kantar
Bob Musman, VP Customer Experience, Perfect Category, Kantar

Description:

In an ever-evolving retail world, how can you best seize the “plus one” opportunity with shoppers across many types of impulsive occasions?  Traditional strategies for increasing shopping cart amount are eroding with evolving commerce, store layout, and the very lives of the shoppers themselves.  Kantar’s research performs the forensics of impulse.  It explores shoppers’ “plus one” habits and opportunities as well as the triggers that drove conversion. Through Perfect Category’s virtual reality capabilities, we can envision how these insightful techniques play out and determine which strategies provide the highest growth opportunity in different scenarios.

Time

April 27, 2023 11:00 am - 11:45 am(GMT-05:00)

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