Landmark Brand Experience Study of Retailers, Hair Care, Confectionery Brands, and More

Landmark Brand Experience Study of Retailers, Hair Care, Confectionery Brands, and More

thu18jan11:00 amthu12:00 pmLandmark Brand Experience Study of Retailers, Hair Care, Confectionery Brands, and More

Event Details

Presenters:

  • Joe Lampertius, CEO, ChaseDesign
  • Eric Smith, Manager Partner, ChaseDesign

Description:

ChaseDesign has just completed phase 1 of their Brand Experience Index (BXi) survey of ~2,500 shoppers on the brand experiences of select leading brands across 5 categories. How does Walmart stack up against Target on key attributes like findability of products and innovation? What about Reese’s vs. Snickers? Informed by decades of work in making meaningful brand experiences through human-centered design, this study provides actionable opportunities for brands of all kinds to elevate the solutions they offer shoppers and points the way to more informed creation of future brand and category experiences at retail.

Time

January 18, 2024 11:00 am - 12:00 pm(GMT-05:00)

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