A Behavioral Approach to Understanding Impulse

A Behavioral Approach to Understanding Impulse

fri28apr11:00 amfri12:00 pmA Behavioral Approach to Understanding Impulse

Event Details

Presented by:

Reid Searls, VP, Product Development, NAILBITER
Jon Rissin, Insights & Analytics, PepsiCo

Impulse shopping is a crucial factor in driving retail sales, yet it remains a challenging behavior to understand due to the difficulty of measuring it. Most research on impulse shopping relies on shopper recall or virtual environments, which may not accurately capture the complexities of REAL shopping trips.

Jon Rissin from PepsiCo will be joining Reid Searls from NAILBITER to talk about how PepsiCo leverages NAILBITER’s in-the-moment behavioral approach to understand impulse shoppers.

During this webinar, you will learn:

  • some effective in-store merchandising and promotional strategies,
  • where in the store impulse is occurring, and
  • the factors that drive impulse purchases across different product categories.

This webinar is a must-attend for not only shopper and consumer insights teams but also category management, brand, trade, and sales teams. Join us to gain a deeper understanding of impulse shopping!


April 28, 2023 11:00 am - 12:00 pm(GMT-05:00)


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