Planogramming with a Purpose: Bimbo Bakeries USA’s Approach to Category Leadership

Planogramming with a Purpose: Bimbo Bakeries USA’s Approach to Category Leadership

fri22jul11:00 amfri11:45 amPlanogramming with a Purpose: Bimbo Bakeries USA’s Approach to Category Leadership

Event Details

Presented by:

Alex Vasquez, Sr. Director of Category Management at Bimbo Bakeries USA

Jeff Horn, Space Planning Solutions Consultant at Nuqleous

Andy Nielsen, Director of Business Development at Nuqleous

 

Description:

In this ever-changing retail environment, meeting the needs of your category’s space objectives has never been more challenging. Not utilizing data to its fullest, spending time on manual tasks, and constant rework overwhelms category teams every day.  Hear from Alex Vasquez, Sr. Director of Category Management at Bimbo Bakeries USA on how to tackle these challenges and his strategies for drawing planograms with purpose and intention. See how Bimbo’s category team utilizes data to influence assortment, builds repeatable workflows and processes, and optimizes automation to elevate their planograms with ultimately the goal of building trust with buyers and growing categories with the world’s largest retailers. Bimbo Bakeries USA is the largest commercial baking company in the US, with brands including Sara Lee, Ball Park and Thomas’ and many more, and also manages category advisorships with multiple retailers.

 

Time

July 22, 2022 11:00 am - 11:45 am(GMT-05:00)

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