Original Content Review: Category Management Playbook for Manufacturers

Original Content Review: Category Management Playbook for Manufacturers

tue17jan11:00 amtue11:30 amOriginal Content Review: Category Management Playbook for Manufacturers

Event Details

Presenter’s:
Jackie Lewis, VP of Content & Member Engagement, CMA | SIMA
Daniel Ivanciw, Director, Category Development, Dole
Jenn Segan, eCommerce and Category Insights Manager, McKee Foods
Sue Toy, VP of Retail Commerce Leadership, Tyson

Description:
In December the CMA released a brand-new playbook aimed to help manufacturers build and scale a category management function from the ground up, invest in the right areas and avoid some major pitfalls along the way. Join 3 of the work group members that created the playbook from Dole, McKee Foods, and Tyson as they discuss the project, high level takeaways, and their recommendations from years of experience building and scaling CatMan in their organizations. We will also share some of the key pages from the 18 page playbook including a visual representation of the category management maturity curve. For those just getting started in category management, or with an established category management function, hear from other leaders on how they got to where they are today and ask questions live. CMA and SIMA members can access the full playbook anytime in the Member Resource Library.

 

Time

(Tuesday) 11:00 am - 11:30 am(GMT-06:00)

MEMBERS REGISTER HERE

MEMBERS REGISTER HERE
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