Winning the Shelf

Winning the Shelf

thu08jun11:00 amthu11:45 amWinning the Shelf

Event Details

Presenters

Stacey Ring-Sanders, VP of Category Strategy and Development, The Kellogg Company

Richard Schwartz, President and CEO, Pensa Systems

Description

The retail shelf remains the moment of truth for CPG brands. If your product is not available for sale in the right place at the right time, you will miss a sale and may lose a once loyal customer to a competitor.

On-shelf availability (OSA) is more important today than it has ever been. But assumptions about OSA levels are often based on estimates that obscure the reality of what’s happening on the shelf. Inaccurate assumptions can lead to ineffective action that in turn disappoints a shopper and leaves money on the table.

Join this webinar for a candid discussion about how the CPG industry has traditionally made assumptions about OSA, the reality of OSA at the shelf, opportunities for CPG manufacturers to consider OSA through a different lens and strategies to turn better insights into more effective action.

Time

(Thursday) 11:00 am - 11:45 am(GMT-05:00)

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