Planting a New Strategy: How to Engage the Flexitarian Shopper

Planting a New Strategy: How to Engage the Flexitarian Shopper

fri24marAll DayPlanting a New Strategy: How to Engage the Flexitarian Shopper

Event Details

Presenter’s:

Olivia Reynolds, Consumer Insights Consultant at Numerator

Emma Mrotek, Senior Client Services Analyst at Numerator

Description:

To cultivate healthier lifestyles, consumers are incorporating plant-based products into their diets without eliminating all animal-based purchases. How are flexitarian shoppers’ purchase behaviors impacting the plant-based category, and how can brands work to engage this key consumer segment?

In this 30-minute webinar, Olivia Reynolds, Numerator Consultant, and Emma Mrotek, Numerator Senior Client Services Analyst, cover the latest consumer trends within the plant-based category to identify whitespace opportunities for brands. Watch now in to find out:

  • How flexitarians interact with both plant-based and animal-based categories
  • The differences between shoppers who buy plant-based for themselves and those who buy plant-based for their households
  • Who is the heavy, medium, light flexitarian shopper.

 

Time

All Day (Friday)(GMT-05:00)

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