Sharpen Your Shopper Marketing Strategies to Drive ROI

Sharpen Your Shopper Marketing Strategies to Drive ROI

thu20jul11:00 amthu11:45 amSharpen Your Shopper Marketing Strategies to Drive ROI

Event Details

Presenters:

Wes Bean, Catalina U.S. Chief Retail Officer
Premal Patel, VP, Managing Director, Catalina UK

Description:

As shopper and national marketing budgets converge and the dynamics of the shopper journey shift, CPG marketers are looking for efficient ways to invest in real-time deterministic insights that drive sales. Catalina’s US Chief Retail Officer Wes Bean and Premal Patel, VP, Managing Director Catalina UK, share how to rethink your shopper marketing strategies to reflect the growth of e-commerce, Retail Media Networks (RMNs), and omni-channel measurement tools. From this session, you will learn:

• How and why shopper marketing is evolving
• Best practices and tools for improving your shopper marketing solutions
• Examples of how more personalized shopper experiences drive results

Time

July 20, 2023 11:00 am - 11:45 am(GMT-05:00)

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