Decision Trees and other Controversies

Decision Trees and other Controversies

wed22jun11:00 amwed12:00 pmDecision Trees and other Controversies

Event Details

Presented by:
Russ Onish, President at Vista Grande


What is a Decision Tree and why should you care? How should you apply a Decision Tree to the shelf? If your brand is low on the Decision Tree should you hide it from your retailers? Should price be included on a Decision Tree? Do Decision Trees differ by channel, and what are the applications for eCommerce? Is it true the shelf life of a Decision Tree is 5-7 years? How to persuade Marketing to pay for it?

Please join Russ Onish, President of Vista Grande, as he draws from decades of experience to offer his take on these frequent questions. Vista Grande has delivered well over 50 Decision Trees around the globe over the last few years using its proprietary Category Choice Architecture® approach and analytic framework. To illustrate key points, Russ will synthesize learning from this immense body of work covering all areas and facets of CPG. Please join us if you’re up for a no-holds-barred take on the Decision Tree and what it means in today’s environment.


June 22, 2022 11:00 am - 12:00 pm(GMT-05:00)


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