Shopper Insights Framework Review

Shopper Insights Framework Review

wed07feb11:00 amwed12:00 pmShopper Insights Framework Review

Event Details

In this webinar, two SIMA Board Members, Benjamin James from Nestle Purina and Shannon Amundson from PepsiCo, will share the newly published Shopper Insights Framework. This framework is designed to help suppliers and manufacturers create and advance the shopper insights function within their organization. It outlines inputs and outputs that will make the function successful in areas including:

• Data
• Tools
• Technical skills, and more.

Using this framework, category management and shopper insights teams can assess their current abilities within the shopper insights discipline and make a plan for growth.

Benjamin James, Director of Shopper Insights at Nestle Purina
Shannon Amundson, Sr Director of Shopper Insights and Strategy at PepsiCo
Mike Wilkening, Communications Manager, ARC


February 7, 2024 11:00 am - 12:00 pm(GMT-05:00)


Members Register Here
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