Unmasking the Real Shopper Journey Using First-Party Insights

Unmasking the Real Shopper Journey Using First-Party Insights

thu13jul11:00 amthu11:45 amUnmasking the Real Shopper Journey Using First-Party Insights

Event Details

Presenters:

Michael Lagoni, CEO, Stackline
Benjamin Felix, CMO, Stackline

Description:
The importance of understanding your actual customers cannot be overstated. But traditional methods have fallen short by relying on legacy data sources. Stackline CEO Michael Lagoni shares the playbook for brand leaders to leverage first-party data to produce insights that defy conventional marketing thought. These insights surface new metrics that enable customized experiences that improve conversion rates and boost customer retention.

 

Time

July 13, 2023 11:00 am - 11:45 am(GMT-05:00)

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