Inside the Mind of the Customer: The Art of Qualitative Research

Inside the Mind of the Customer: The Art of Qualitative Research

fri12may11:00 amfri11:45 amInside the Mind of the Customer: The Art of Qualitative Research

Event Details

Presenters

  • Laima Widmer, Suzy VP of Market Research,
  • McKenzie Lawton, Suzy Director of Qualitative Operations
  • Leah Herman, Suzy Senior Product Manager, Qual

Description

Telling a well-rounded data story requires both the science of quantitative research and the art of qualitative research. Understanding the why behind your findings will deepen your analysis, help you understand your target more deeply, and bring research to the forefront of all your business decisions.

Join Suzy experts Laima Widmer, VP of Market Research, McKenzie Lawton, Director of Qualitative Operations, and Leah Herman, Senior Product Manager, Qual, for an informative webinar all about how you can bring your qualitative ‘A’ game every time you launch a survey. Join them as they discuss:

  • How to complement your quant research with qualitative research
  • When to use Quant or Qual? Which is right for you?
  • How to maximize the benefits of virtual iterative qualitative research

Time

May 12, 2023 11:00 am - 11:45 am(GMT-05:00)

Go to Top