Brand vs. Brand: Why Shoppers Switch and What They Want Now

Brand vs. Brand: Why Shoppers Switch and What They Want Now

thu06oct11:00 amthu12:00 pmBrand vs. Brand: Why Shoppers Switch and What They Want Now

Event Details

Presenters:

Charisse Jacques, GM and Chief Customer Centric Retailing Officer at SymphonyAI Retail
Lori Mills, Head of CPG Engagement at SymphonyAI Retail|CPG
Mike Troy, Sr. Director, Content & Thought Leadership at Symphony RetailAI

Description:

Brand preferences and drivers of loyalty are changing fast. Shoppers love brands, but what kind? National, regional, niche, local, or retailers’ own brands? And what product attributes and shopper attitudes are impacting spending, switching and loyalty?

Answers to these and many other questions are revealed in a major research project from SymphonyAI Retail | CPG that involved 430 million shopper baskets from roughly 60 million global households. For a deep dive into the insights and the implications for personalization and promotions, join SymphonyAI executives Charisse Jacques, GM and Chief Customer Centric Retailing Officer, and Lori Mills, Head of CPG Engagement, as they reveal:

• How inflation really affects shoppers’ brand preferences and impacts switching behavior.
• Key categories experiencing the effects of switching and the importance of pack size.
• Why shopper loyalty data is essential to understanding switching behaviors, price/quality perceptions and the strategies needed to maintain or gain market share.
• Action items for a Q4 impact and 2023 growth.

CPG brand builders and retailer own brand owners can gain important and surprising new insights from this exclusive research

Time

October 6, 2022 11:00 am - 12:00 pm(GMT-05:00)

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