Win the Shelf: Making the Case for Space

Win the Shelf: Making the Case for Space

fri26aug11:00 amfri12:00 pmWin the Shelf: Making the Case for Space

Event Details

Presented by:

Cheryl Sullivan

GM & Chief Product Officer

SymphonyAI – Retail/CPG


Withiel Cole

Head of Data Science (CCR)

SymphonyAI – Retail/CPG



The rules of retail have changed for CPG companies intent on increasing product distribution.  Retailers’ expectations have never been higher, competition more intense or consumer demand more dynamic.

As CPGs build new item and assortment plans, they must leverage advanced technologies, new analytics, and unprecedented shopper insights.  Doing so gives retailers increased confidence that merchandising decisions have the highest probability of increasing sales and profits because they are backed by data science.

To understand how market leaders are winning the shelf with today’s most demanding retailers, join retail technology veterans Cheryl Sullivan, Chief Product Officer and GM of Retail & CPG, and Withiel Cole, Head of Data Science, with SymphonyAI – Retail/CPG, to explore:

  • The new expectations of data driven grocers.
  • How advances in data science support provable claims to expand distribution.
  • The role of strategic scenario planning and analysis of demand transference, inventory optimization and space incrementality.
  • Why grocery-first AI solutions give CPGs a sell-in/sell through advantage.

Win the shelf today. Learn how with SymphonyAI – Retail/CPG on August 26. Register now!



August 26, 2022 11:00 am - 12:00 pm(GMT-05:00)


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