Elevating Impact: The Journey From being Brand-Focused to Category-Centric

Elevating Impact: The Journey From being Brand-Focused to Category-Centric

thu02nov11:00 amthu12:00 pmElevating Impact: The Journey From being Brand-Focused to Category-Centric

Event Details

Presenters:

Brian Hofstedder, Vice President of Consumer Insights and Category Leadership at Central Garden & Pet
Russ Onish, President at Vista Grande

Description:

Please join Brian Hofstedder, Vice President of Consumer Insights and Category Leadership at Central Garden & Pet, for an enlightening exploration of the challenges and rewards associated with evolving from a brand-centric operator to a shopper and category-focused organization. Drawing upon his extensive experience in analytics and insights gained during his tenure at P&G and Clorox, Brian has steadfastly advocated for the category-first mentality. Through his firsthand experience, he has witnessed how this paradigm shift has united functions on go-to-market strategies, enhanced customer relationships, and ultimately elevated innovation, packaging, and brand performance. Gain invaluable insights from Brian as he delves into Central Garden & Pet’s journey towards becoming a more category-centric organization, and consider how these insights might be applicable to your unique circumstances.

Time

November 2, 2023 11:00 am - 12:00 pm(GMT-05:00)

MEMBERS REGISTER HERE

Members Register Here
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