When it comes to sustainability – do consumers do what they say?

When it comes to sustainability – do consumers do what they say?

thu23jun11:00 amthu11:30 amWhen it comes to sustainability – do consumers do what they say?

Event Details

Presented by:
Victoria Stevens – Director, Client Solutions, Prodege
Carol Fitzgerald – Founder & CEO, buzzback


How do companies that strive to be leaders in sustainability support sustainability efforts in a meaningful way that is also understandable to consumers? When it comes to sustainable products, do consumers actually do? What do they say? Join us with case studies from Bimbo Bakeries, Reckitt and others as we discuss sustainability efforts around all aspects of product/ingredient development, packaging and messaging.
In this session, buzzback will share new research around packaging and sustainability, showcasing innovative research approaches for online qual, consumer deep dives and rapid test+learn methods, combined with Prodege’s consumer purchase data – all enabling sustainability leaders to empower their sustainability efforts. These range from ingredient exploratory to claims and packaging development to positioning and communications.
Through these real-life brand examples, you’ll discover new ways to develop your winning brand sustainability strategy.
Three Takeaways
a) What consumers think about sustainability and how it impacts their purchasing decisions – with concrete data from personal care, food & beverage, alcoholic beverages, and household goods
b) New, innovative research approaches to understand the whys of consumer behavior
c) How brands use consumer insights to develop a winning brand sustainability strategy


June 23, 2022 11:00 am - 11:30 am(GMT-05:00)


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