Friday, December 13th @ 10 am Central
Making Sense of eCommerce Data for Assortment Insights
Andy Mantis, Chief Business Officer; 1010Reveal
Lawrence Morris, Director of Product Management; 1010Reveal
Leslie Warshaw, President; Shopper Insights Management Association (SIMA)
Chuck Tullis, Sr VP National Accounts & Digital Commerce with Utz Quality Foods, LLC
Join 1010data as we address your biggest ecommerce data concerns and demonstrate use-cases around how assortment insights can help you understand your shoppers in a more holistic way.
Navigating today’s online landscape is complex and, with an increasing number of consumers shifting to that channel, leading brands must adjust their strategies. Leveraging ecommerce alternative data sources provides insight into online shopping behaviors that can help brands influence a purchase. However, many shy away from this data because there is uncertainty around how to best analyze and apply it.
Thursday, December 19th @ 10 am Central
Technology, SaaS, Platforms and the Impact to Category Management: What Does it All Mean for Me?
Todd McCourtie, Sr. Director of Category Management; JDA Software
Technology, data and platform strategies all enable category management professionals to be closer to the customer. Brands, needs, and consumption play a major role in every decision, including assortment planning, space planning and analysis of the decisions.
Come hear which technologies will provide the insights, probabilities of demand and store specific planning that JDA is supporting and developing into our Next Generation Category Management Solutions.