By enabling a closed-loop process, we help retailers and suppliers identify growth opportunities, deliver shopper-centric category innovation, achieve higher rates of success with new products and best performance at the shelf. Our solution provides unique set of capabilities that our clients are able to leverage when delivering a differentiated category proposition.

Website: www.kantar.com

RichMix, the industry leading brick and mortar assortment tool uses transferable demand curves to measure the incremental impact of changing the items and facings in a retailer’s mix. This allows category teams to produce scalable scenario modelling, forecast the impact of NPD, identify growth opportunities by channel, retailer and more.
The first online assortment optimization tool, uses advanced analytics to identify the optimal products and executional levers to maximize online retailer performance. We help digital teams effectively manage their online portfolio by enabling them to focus their investments and resources on the optimal SKU’s.
Our virtual store library allows teams to build in-store concepts faster and with fewer resources to test, share and socialize new concepts more quickly and efficiently. Enhance retail engagement & collaboration and improve speed to sign-off. Rapidly test multiple scenarios with shoppers to measure preference and ease-of-shop.
The Category IQ platform provides insights that enable omnichannel strategic and tactical category planning across merchandising, assortment, pricing and shelving. We help answer: What categories are winning and why? How do category shoppers differ between retailers? Which retailers are gaining / losing share?

Perfect Category Unilever Walgreens

RichMix Assortment Optimization

RichMix eAssort

Virtual Environments