By enabling a closed-loop process, we help retailers and suppliers identify growth opportunities, deliver shopper-centric category innovation, achieve higher rates of success with new products and best performance at the shelf. Our solution provides unique set of capabilities that our clients are able to leverage when delivering a differentiated category proposition.

Website: www.kantar.com

Perfect Category, a technology solution that enables brand owners and retailers to design physical retail environments down to the shelf-level ranging in virtual reality and simultaneously forecast the revenue impact of those decisions.
Test, learn, apply and succeed, Virtual Reality can be used to better understand shopper purchase decisions and shape in-store experience through intelligent virtual environments. Kantar Virtual Reality solutions help shape the retail environment of the future that validate ideas and ensures that the experiences deliver against the shopper needs and expectations in a timely and cost-effective manner.

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