The 3rd Annual Latin-American Category Management & Shopper Marketing Conference was held on July 11th and 12th at the JW Marriott Hotel in Bogota, Colombia. The event drew over 200 attendees and provided valuable insights by thought leaders from all over Latin America. It offered impactful sessions on Shopper Marketing and Category Management as well as networking opportunities with important industry professionals from Colombia and throughout the region.

“Every year we try to provide the shopper marketing, trade and CatMan community with the best industry-leading speaker lineup and programing in order to drive success in an ever-evolving landscape,” said V2V Chief Event Organizer Juan Felipe Vega. “It’s important for us to lead the conversation about the latest trends and offer actionable tips for our community to continue progressing and innovating.”

The conference featured some of the industry’s top thought leaders including Daniel Strunk from the CMA (Category Management Association), Michael Machado from The Mass Marketing Group, Sebastian Duque from dunnhumby, and Arthur Owen from Mead Johnson Nutrition. Plus, an exciting collaboration of best practices was presented by The Consumer Goods Forum showing how two competing retailers joined forces to develop higher level shopper insights.

In his keynote speech, Strunk discussed how the collaboration process is essential to drive successful business results, especially for retailers and manufactures who face challenging times in the omni-channel world. Daniel shared his unique perspective while addressing how CatMan 2.0™ has evolved to address the ever-changing shopper.

Other highlights came from the Dollar Format panels with discussions that revealed how brand equity and differentiation can help manufacturers build superior value. Panelist Arthur Owen offered expert advice on how to develop a strong business strategy to drive commercial growth by understanding shopper insights.

The CMA is working closely each year with V2V’s to help and promote the Latin-American CatMan & Shopper Marketing Conference to set the bar even higher. The conference is a must-attend event for leading companies thanks to its engaging sessions with industry thought leaders, cutting-edge presentations, unique mix of international trends and local best practices.

If you’d like additional information or would like to sponsor or participate as a speaker next year, please contact Patricia Mecen at [email protected].

Visit to view the Conference photo gallery.