Learn how data segmentation changed the way two major companies interact with their customers.

KEY LEARNING OBJECTIVES:

  • Understand the importance of segmenting your data 
  • Learn how loyalty impacts your bottom line
  • How Walgreens & Hallmark increased shopper loyalty 

WHAT IS THE CMA+SIMA?

CMA+SIMA is the only Category Management and Shopper Insights professional association. We thrive on helping our members drive meaningful category and brand growth by building shopper satisfaction and facilitating strategic collaboration between retailers, manufacturers, and solution providers.

CATEGORY MANAGEMENT ASSOCIATION + SHOPPER INSIGHTS MANAGEMENT ASSOCIATION

WHY SHOULD I JOIN?

CMA+SIMA Members, more than ever before, reap incredible value from ongoing professional development and networking that help build their best teams ever.

An Always-Growing Resource Library
Includes whitepapers, on eCommerce and Digital, Category Management, Shopper Insights, and more.

incredible 
networking
Connect with industry and thought leaders (online and in-person) and join your peers in roundtable discussions.

Best practices materials & guidelines
Access the latest best practices for individuals and teams looking to perform at their optimal level.

Ongoing educational & enriching content
Attend live webinars, participate in private networking and roundtable groups plus get conference registrations, advisory discounts, and MORE!

best-in-class training included
Members use training credits* in the Learning Portal to access top training from our exclusive training partner CMKG – the leader in CatMan Training.

* Training credits vary by membership type

WHO’S A MEMBER?

As a CMA+SIMA Member, you’ll join top manufacturers, retailers, and solution providers from large and small companies across the globe with diverse experiences in Category Management, Shopper Insights & Marketing, Planogram & Space Management and In-store Execution & Marketing.

200+
CORPORATIONS

Network with OVER 200 Corporate Members Worldwide

8000+
INDIVIDUALS

Collaborate with over 8,000 PROFESSIONALS Across the Globe

[unitegallery logslide catid=2]

[unitegallery logslidfour catid=5]

[unitegallery logslidsix catid=7]

[unitegallery logslidthree catid=4]

Ready to gain access to the best CatMan & Shopper content?

REQUEST MEMBERSHIP INFORMATION