The best way to understand the motivations behind why someone got category management certified, is to ASK! Hear from this month’s feature on their certification experience.

Meet Amanda Moreland!

What is your current role?
I am currently a Sr. Category Analyst with Dr Pepper Snapple Group.

What level certification did you achieve?
I recently achieved the level of Certified Professional Category Manager.

Why did you decide to get certified?
Achieving a Category Management Certification demonstrates proficiency and not only a broad base of industry knowledge, but also commitment to the field through continuous learning focused on established and emerging best practices. A partnership with CMA allows for positioning yourself and your organization as thought leaders in the Category Management community.

What do you hope to improve/achieve in your current role due to the addition of your certification?
I plan to lean on the various resources the CMA provides to continue to develop in my career.

Thanks for sharing your experience with us, Amanda!

*Looking to achieve certification? Learn more here. To start the process, contact Dan Strunk at [email protected]  or call 312-342-1044.
*Have you been recently certified in Category Management and are interested in being featured? Email Diane Milanese, we’d love to feature you too!