FREE RESOURCE

Pricing and assortment are the two most influential tactics within the category management process. Over the last few years nothing has changed more than our understanding of pricing, both every day and promotional. To help you get a deeper understanding of pricing actions and implications, we’ve developed a new CatMan 2.0

Pricing Best Practices resource that will:

•   Provide a strategic context on price based on 20 years of learning
•   Summarize details from what the new analytical tools have taught us
•   Identify the emerging pricing challenges for the future

What is CatMan 2.0™?

CatMan 2.0 is a modernization of the category management discipline, which embodies the advances that have emerged over in data, analytics, process and success models, as well as all the game-changing influence of the digital revolution.

While it retains many familiar elements and much of the nomenclature of CatMan 1.0, CatMan 2.0 was designed by a committee of industry thought leading manufacturers, retailers and solution providers. The committee was led by the CMA’s best practice team of Gordon Wade and John Drake.

CatMan 2.0 adds new process emphasis on internal alignment among manufacturer and retail teams. It adds further sections on deployment, ROI calculation and category plan deployment across the complex supply chain.

One of the key improvements of CatMan 2.0 is the integration of shopper insights and shopper marketing into the Category Management process. These sections were developed under the direction of Kaye Young, the CMA’s SVP of Shopper Insights and Shopper Marketing.

*CatMan 2.0™ is available to non-members at cost.  To learn more about becoming a member or for information on how to purchase this white paper, please contact [email protected].

How Can You Use It?

Category management is a process whose purpose is to create a comprehensive plan that meets shopper needs in a superior manner thereby producing superior business results for retailers and manufacturers. Category management is a holistic approach, it is not about any single step in the process such as creating a category decision tree or a superior planogram rather it is about developing a comprehensive plan based on facts, insights, sound strategies and proven tactical success models.

Companies who assisted in the development of CatMan 2.0™

Retailers  I   7-Eleven   I   Ahold   I   Sam’s Wholesale Club   I   Walgreens   I   Walmart   I   Manufacturers I   Church & Dwight   I   ConAgra   I   McKee Foods   I   Mondelez   I   Procter & Gamble   I   RedBull   I   Reynolds Consumer Products   I   Republic National Distributing Company   I   Dannon   I   Solution Providers – Sales & Marketing Agencies   I   Acosta Sales & Marketing   I   Brick Meets Click   I   Decision Insight   I   Interactive Edge   I   IRi   I   JDA   I  Kantar Retail   I   Learning Evolution   I   Market Track   I   McKinsey Periscope

If you are interested in learning more about how to integrate CatMan 2.0™ into your company, please contact our Best Practices team below

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