Category Management Association and Shopper Insights Management Association
form new Association of Retail and Consumer Professionals, name first President.

September 16th, 2019, Bloomington, MN

Leading both the Category Management Association (CMA) and the Shopper Insights Management Association (SIMA), a new organization has been formed called the Association of Retail and Consumer Professionals (ARCP). The new overarching organization has named Mike McMahon as its first President. He will be responsible for building out and growing the value propositions for both CMA and SIMA members.

McMahon will lead the product development, organizational approach and content strategy including thought leadership, member value proposition, training, certification and industry engagement.

“We have found that the industry is really looking for help in both the category management space as well as shopper insights, especially as shopping channels become more complex and varied. By bringing these two organizations together under one leader we will deliver on synergies across both for our membership and leverage our resources to help our members keep ahead of what is coming. With all of the disruption in Retail today, the need for focused help in capability development and training has never been greater. Mike brings a very unique perspective, having built and led award winning category management and shopper insights organizations ,as well as deep experience in data and associations,” said Mark Zurcher, Chairman of the Board for ARCP.

Previously, McMahon was the President of the Path to Purchase Institute and held senior marketing roles at Conagra Foods and Nestle USA. At Conagra Foods, his team won the first-ever David Ogilvy Gold Award for Shopper Insights, and McMahon was inducted into the Path to Purchase Hall of Fame. In addition to being a classically trained CPG leader, McMahon led retailer loyalty analytics and marketing firm Spire, LLC, which was acquired by Datalogix in 2014. As the leader of the Shopper Marketing practice he built out the digital targeting and measurement offering and the go-to-market strategy for Datalogix. He continued in that role when Datalogix was acquired by Oracle in 2015.

Headquartered in Bloomington, MN, CMA and SIMA specialize in certification and best practices for category managers and shopper insights professionals. The Category Management Association was founded in 2004 due to the great need for a common language, talent acquisition guidelines and training standards within the category management profession. The Shopper Insights Management Association was officially launched in 2018 to support similar needs within the rapidly growing shopper insights profession. Under the umbrella of the Association of Retail and Consumer Professionals, and McMahon’s leadership, the associations will continue to grow and refine their member services.