THOUGHT LEADERSHIP

NEED RESOURCES?

As a member of the CMA|SIMA, you can access valuable resources created in partnership with our retailer, manufacturer, solution provider partners, and university members.

SPARK IDEAS & DRIVE GROWTH

TAKE A LOOK AT WHAT WE OFFER

ORIGINAL CONTENT

HERE’S A PREVIEW OF SOME OF OUR MOST RECENT ORIGINAL CONTENT.

  • CatMan 3.0 Steps​
  • Profiling Women in CatMan and SI Survey​
  • Job Descriptions by Functional Level​
  • Category Management and Retail Media Survey​
  • Category Management Playbook for Manufacturers​
  • Team Benchmark Survey​
  • Category Disruptor Case Study​
  • CatMan 3.0 Translated into Spanish
  • Line Review Playbook
  • Planogramming 101
  • Retail Careers Map – Coming soon!​
Original Content examples
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The goal is to create content that makes a real impact. We form work groups of both CPGs and retailers to work together, and have real dialogue, in order to raise this function (Category Management) and keep it an engine of growth within retail organizations.”

– Mike Gervasio, VP of Category Leadership, PepsiCo

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Sending some appreciation for the job descriptions. I wanted you all to hear how helpful these resources will be for me as I continue to grow my team.”

 – Mckee Foods

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MEMBER RESOURCE LIBRARY

Access the members only resource library, available 24 hours a day and filled with a plethora of original content, actionable webinars, job templates and more.

REALTIME TRENDS

View our hard-hitting content and upcoming webinars in one place to stay ahead of the curve in the Category Management and Shopper Insights Industry.

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CONTENT CALENDAR

Monthly Blog – Certification Spotlights
Weekly Newsletter Distribution – Featured Content
Networking Opportunities
Original Blogs, Guest Blogs and Podcasts
Research & Case Studies – Bootcamps (Coming in 2023)

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OVER 75 WEBINARS ANNUALLY

Webinars feature actionable content from
Retailers, Manufacturers and Solution Providers
WEBINAR TOPICS
Shopper and Consumer Insights
CMA | SIMA Expert Series Category Management Tactics
AI, ML, and other Technology Tools

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TALENT MANAGEMENT HUB

Whether you are hiring or looking
for new opportunities within
the Category Management or
Shopper Insights industry,
we are a one stop
shop for you.

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TRENDING NEWS

Whether you’re looking for the latest news in category management or want to find out what’s happening in our industry, check out the links below and see what you’ve been missing.

ARCAST

With your host James Jackson
Arcast with James Jackson

E-NEWSLETTER

ASSOCIATION
& MEMBER NEWS

SOLUTIONS MARKETPLACE

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BECOME A CMA+SIMA MEMBER

READY TO GAIN ACCESS TO THE BEST CATMAN & SHOPPER CONTENT?

USE THIS FORM TO REQUEST MEMBERSHIP INFORMATION

Members and professionals have the opportunity to help define function and strategy, shape industry standards and best practices, create innovations and drive talent development. Members also have access to a variety of benefits and resources to help with daily business needs for Category Management, Shopper Insights & Marketing, Planogram & Space Management, and In-store Execution & Marketing.

We invite you to join and encourage your participation — it’s your Category Management Association.

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