Rising to the New Retail Reality.

Exploring the Content Tracks for the 2021 CMA|SIMA Annual Conference.

Over the past several years, the retail industry has been undergoing seismic shifts. Many of these, such as eCommerce penetration, supply chain automation and evolving shopper expectations, were only accelerated by COVID-19.

CatMan and Shopper Insights professionals have been under immense pressure to quickly adjust to meet the challenges posed by the new retail paradigm, and the ground continues to shift under their feet. That’s why we’ve made the theme of the 2021 CMA|SIMA Annual Conference Rising to the New Retail Reality.

Through an exciting lineup of keynote presentations, breakout sessions, training and our signature Technology Expo, we’ll examine the current state of the retail industry from every angle—including how it’s changed due to COVID and where it might be headed. Furthermore, this year’s Conference will feature state-of-the-art networking options, live meetings, and more, so you can connect directly with other attendees and learn how they’re dealing with these colossal shifts to today’s retail climate.

It is our goal to help you get the most up-to-date insights on how to best operate in ever-changing omnichannel world and help you connect with a diverse group of Category Management and Shopper Insights professionals around the globe. With so much in store, Rising to the New Reality is sure to be a virtual event unlike any other.

In today’s blog, we’re going to jump right into the most important part of the Conference, the content. We’ve set five exciting new content tracks for Rising to the New Retail Reality, which we feel will help best equip attendees to confront the challenges in the present and future state of retail. So, without further ado, here are our tracks for the 2021 CMA|SIMA Annual Conference.

  1. The Lasting Impacts of COVID

The effects of COVID-19 have been massive, to say the least, causing ripple effects across nearly every element of our society. Without a doubt, it hit the retail industry particularly hard. Tackling the lasting effects head-on at this year’s Conference was a priority for us.

This track will focus on the implications COVID had on shopper behavior and category management fundamentals, including demand trends, forecasting, assortment, SKU rationalization, space planning, and more. Most importantly, our presenters will make predictions about which changes are temporary and which changes are here for the long run.

  1. Winning in the Omnichannel World

Over the past several years, we’ve seen a monumental shift in the channels where consumers are shopping and purchasing. COVID further accelerated these changes. Through digital, direct-to-store, direct-to-home and more, this is an evolving, multifaceted world where it is essential to stay ahead of the game.

In this track, we’ll explore the strategies and tactics that are being used to optimize portfolios across all retail channels, including brick and mortar, click and collect, and DTC – especially as the percentage of online sales continues to increase.

  1. Teams of Tomorrow

The rise of Shopper Insights has caused retail and consumer teams to evolve rapidly in recent years. Furthermore, the pandemic gave sharp rise to the growing remote work dynamic. Needless to say, teams of today and tomorrow are navigating a bevy of challenges.

Get insights into how to best lead teams in this dynamic environment, including new strategies for managing teams remotely; how relationships between suppliers, brands, and retailers can be optimized; and how the CatMan position itself is evolving.

  1. Technology Disruption

New technologies are perennially forcing us to confront entrenched ways of performing tasks, roles and more. To best prepare for the future and stay as efficient as possible in the present, we need to be aware of potential disruptions coming down the pipeline—and those that are already here.

Sessions in this track will explore how data, AI, automation and other technologies can help us to make better-informed decisions and increase productivity—and most importantly, keep us from being left behind.

  1. Retail in 2030

As we found out in 2020, change in the retail industry can occur at a blistering pace. The organizations that are first to adapt are often also the first to increase their bottom line.

Get ahead of the game by hearing from some of the most forward-thinking retail minds about what the industry will look like 10 years from now. We’ll discuss likely evolutions over the next decade in the areas of real estate, sourcing, sustainability, shopper experience and more.

All of these sessions will take place online in our stunning, state-of-the-art Virtual Campus, where you can take in this content from the comfort of your own home. Attending live sessions during the Conference will allow you to participate in the live discussions and Q&A after each presentation. And once the Conference is over, you’ll have access to the entire library of content from this year’s show, giving you more value than ever before, in terms of content for your dollar.

Click here to reserve your spot today. We’re so excited to see you there.

Which track has you most excited? Join the Conversation over on LinkedIn!