The SIMA, a Professional Association, exists to help its members drive meaningful basket and brand growth and improved shopper experience at all touchpoints by furthering the understanding and implementation of the shopper insights and marketing discipline, especially as it relates to Category Management.
Provides broad thought leadership
Establishes industry standards, benchmarks and best practices
Develops relevant certification/continuing education/collegiate curriculum
Facilitates collaboration and networking
Creates robust and rewarding career paths and professional development