Solution Provider Spotlight: Cantactix

Company Name: Cantactix
Author of the post: Kim Sharabura, VP of Software
Years of Industry Experience: 20 years

Give us a brief history of your company, when and how did you get started and what is your high-level mission statement?

Cantactix began its journey 15 years ago with a single goal in mind: to create a hospitable services organization that made category and space management simple. We saw a need and decided to dive in headfirst, dedicating ourselves exclusively to this niche. Our deep focus means we really get it—inside and out! Over the years, we’ve broadened our horizons, expanding our services to include software, hosting, and delivery, all rooted in our core philosophy: continually adding value to our category and space management partners. We’re here to innovate, support, and simplify your category management needs!

What would you like CMA and SIMA members to know about your brand/company?

Cantactix thrives on innovation! Our expertise in consulting drove the creation of our exciting software division. That team, comprising experts in Space/Floor Planning automation, dedicates time each month to innovation days, ensuring we stay at the forefront of what’s possible. This commitment to continuous improvement and creativity, combined with our deep understanding of category management, allows us to develop fast, user-friendly software that truly meets the needs of category managers. Our focus on simplicity and efficiency means our solutions not only enhance productivity but also make your work life smoother. We’re passionate about pushing the boundaries of what’s achievable in category management.

What is the most common question you hear from current and potential customers, and how do you answer it?

Hands down, the question I hear the most is, “How can we do more without additional people?” As store-specific planograms become more expected but additional team resources are nearly impossible to find, category managers must be able to do things faster while keeping headcount the same. We always recommend two things: simplification of processes and automation. Often, a solid review of the processes can reveal areas where the team can gain efficiency. Beyond that, the ability to automate as much as possible is key to staying on top of deadlines. The easiest way to get more done is to have the team do less of the manual work and let automation take over!

Any white space in the industry or areas you are looking to expand into?

We are continuing to see retailers leaving automation possibilities on the table, particularly around macro space. While manufacturers often hustle under tighter deadlines, we believe retailers can also gain huge benefits from automation. Imagine freeing up time from repetitive tasks, both in Space and Floor Planning, to focus on more strategic and creative activities—that’s the potential we see. We’re also excited about expanding our software offerings to simplify complex tasks and boost productivity for both manufacturers and retailers. Our mission is to empower all our clients with innovative solutions that make their workflows smoother and their workdays a bit brighter.

What is the most important thing that needs to be addressed in the category management, shopper insights and space planning disciplines going forward?

The most important thing that needs to be addressed in category management and shopper insights going forward is managing data. As technology improves, category managers are swimming in more data than ever before. They’re trying to make sense of it all and make informed decisions, but accessing and interpreting this sea of information within their planograms remains a challenge. We can’t just hoard data; we need to make it accessible and actionable right where the decisions are being made. It’s all about transforming data into insights and then turning those insights into actions that drive success. Data needs to be our best friend, not our biggest headache!

How are you thinking about the next 3-5 years in retail?

We’ve only just begun to scratch the surface of the changes AI and machine learning are bringing to retail. Right now, we’re in the balancing act of building trust with AI and figuring out how much we’re comfortable letting it take on. At Cantactix, we’re all-in on innovation in this area because the potential is simply too exciting to ignore. With such rapidly evolving technology, retailers, manufacturers, and companies like ours will need to stay nimble and ready to adapt as we uncover new possibilities. The next 3-5 years are going to be a thrilling ride, and we’re excited to help usher in this new normal!