Tell us about what your company does, who you serve and what value you bring to your clients as a solution provider.

Blue Yonder is the world leader in digital supply chain and omni-channel commerce fulfillment. Our intelligent, end-to-end platform enables retailers, manufacturers and logistics providers to seamlessly predict, pivot and fulfill customer demand. With Blue Yonder, you can make more automated, profitable business decisions that deliver greater growth and re-imagined customer experiences.

We are boldly paving the way for autonomous supply chain, continuously investing in and developing new innovations while helping our customers in manufacturing, logistics and retail stay ahead of the curve. Our synchronized end-to-end supply chain management solutions enable companies to optimize business decisions, creating a more profitable supply chain while delivering seamless and superior customer experiences. Blue Yonder has an incomparable history of supply chain transformation experience, expertise and scale, proven over 35 years of successful customer engagements and commitment to business outcomes, time-to-value and return-on-investment.

Blue Yonder serves 3,000+ global customers worldwide, 21 of which are Gartner Supply Chain Top 25. We are the only company recognized as a Leader in 3 Gartner Magic Quadrant reports covering supply chain planning, warehouse management and transportation management.

What is the most exciting thing you are working on right now?

In late April, Panasonic announced that it has agreed to acquire Blue Yonder. The need for more intelligent, autonomous and edge-aware supply chains has been dramatically heightened by the COVID-19 pandemic, the rise of e-commerce and the proliferation of data. This acquisition strengthens Panasonic’s portfolio and accelerates the companies’ shared Autonomous Supply Chain mission, empowering customers to optimize their supply chains using the combined power of Artificial Intelligence (AI), Machine Learning (ML), and IoT and edge devices. By unifying supply, demand and commerce solutions with IoT and edge technologies, companies can better utilize predictive business insights to pivot their operations in real-time. Together, Panasonic and Blue Yonder will deliver a unique competitive advantage for customers to drive more automation and actionable, real-time business insights that reduce waste and improve operations, while creating a more sustainable world.

Where do you feel you’ve been helping clients make the most impact during the pandemic? How have you adjusted to meet their needs?

The pandemic truly showed the power of the Blue Yonder end-to-end Luminate Supply Chain platform by bringing together the strengths of our three main pillars:

  • Luminate Planning – Our industry leading AI forecasting coupled with connected supply planning, replenishment and allocation enabled our customers to identify, predict and pivot during the early days of the pandemic, repositioning inventory where customers were shopping and providing enhanced ordering signals to their suppliers to maximize the effectiveness of constrained supplies.
  • Luminate Execution – Blue Yonder offered free access to our industry leading control tower technology to essential companies in order to maximize their visibility and operational efficiency through warehouse, transportation and labor management.
  • Luminate Commerce – By connecting assortment, space, pricing and store execution, our customers were able to make real time decisions related to what customers were buying, how to handle store closures, where to send available associates and how to adapt and adjust store and eCommerce assortments to match the evolving customer demands.

How have you been helping clients adjust to new & growing omnichannel dynamics?

We have been helping our clients adjust and adapt to the new and growing omnichannel dynamics through enabling enhanced micro-fulfillment capabilities, supporting cross-channel assortment planning and execution, integrated labor planning and multi-echelon inventory availability.  This allows our customers to see and predict customer behavior across their go-to-market channels and properly position the right inventory in the right place to meet the demand.

Why did your company feel it was important to have a sponsorship presence at the 2021 CMA|SIMA Conference?

One of our values at Blue Yonder is collaboration. Collaboration today is how innovation happens. We are proud a Platinum-level Solution Provider Member of CMA | SIMA and invest heavily in our partnership with the organization every year. We welcome any opportunity to connect and collaborate with category management professionals. We understand the importance of customer-centric category management and believe the breadth and depth of our domain expertise can be a true resource to this community.

Tell us about the solutions and content you’ll be showcasing at the Conference this year.

Blue Yonder’s industry leading customer-centric space and assortment management solutions combine decades of expertise and technical precision to support retailers and suppliers as they plan categories and customer-centric assortments that match buyer demand and preferences at a localized level. Automation and data science drive accuracy and improve efficiencies so organizations can respond to rapid changes in demand and industry changes. Our solutions leverage granular shopper insights, data analytics and automation to optimize space and floor planning which manifests with the right inventory being on the right shelves at the right stores. Buying insights, store layouts, space and shelf availability are combined with category intelligence held by retailers, manufacturers, suppliers, and wholesalers to improve shopper loyalty, increase satisfaction and grow basket size. Our integrated solutions enhance visibility and collaboration from planning to execution in the store and support compliance and monitoring needs.

Learn more about the 2021 CMA|SIMA Conference.