Tell us about what your company does, who you serve and what value you bring to your clients as a solution provider.

NielsenIQ is the leader in global measurement and data analytics and the most trusted source of retail and consumer intelligence. We deliver data, insights and recommendations to retailers, manufacturers and our partners using scanning data and predictive analytics in order to help them make decisions with confidence.

What is the most exciting thing you are working on right now?

It’s hard to choose just one, but if I had to one pick, probably Shelf Architect. It’s our newest assortment solution that combines three category components: category hierarchies, assortment, and space planning, into one end-to-end solution/tool. It helps drive efficiencies and integrates assortment recommendations into automatically generated planograms.

Where do you feel you’ve been helping clients make the most impact during the pandemic? How have you adjusted to meet their needs?

We spent most of the last year helping clients understand the ever-changing landscape of where consumers shop, what they buy, and the impact of having the right item on the shelf. With all the uncertainty and change in the consumer goods community during the pandemic, our tools and services can really shine.

Think about all the panic buying from this time last year and all the shelves being wiped out. Nobody could have predicted that. So as the new normal emerges, we’ve been working with our clients to help them understand the appropriate price point levels they need to hit, including the level and frequency of discounting required in today’s world.

A year ago, nobody needed to promote because consumers were walking into the front door just because of all the uncertainty and panic buying, but as things start to adjust back to whatever the new normal is going to be, there’s been a shift in terms of level and depth of frequency. So over the last year we’ve been trying to help our retailer and manufacturing clients sort through what that new normal looks like.

How have you been helping clients adjust to new & growing omnichannel dynamics?

We recently launched Omnishopper, which really talks about the true online and offline shopping behaviors of consumers. If you think about the ever-changing consumers, you know that what we were buying 15 months ago may not be what we’re buying today.

Omnishopper allows clients to understand the true competitive landscape, activate their most valuable shoppers by identifying who they are from both a frequency and dollar standpoint, capture emerging trends, and, ultimately build up a profitable strategy for the omnichannel.

Why did your company feel it was important to have a sponsorship presence at the 2021 CMA|SIMA Conference?

We’ve attended and sponsored this conference for several years now. Each year we find the event, the folks at the event and the topics engaging and relevant. We love what the CMA does and it’s even more valuable in 2021 since we can’t physically be together. When the new normal emerges, it’s more important than ever for us to continue the conversation and continue to come together.

Tell us about the solutions and content you’ll be showcasing at the Conference this year.

So there’s really going to be three things: Shelf Architecture, which brings the three category management actions I mentioned together as a “one stop shop,” to plan both the items you put on the shelf and the number of facings.

Number two is something called Pricing Opportunities. This product is a pricing solution that identifies what’s driving clients’ businesses. It provides alerts to clients, identifying their biggest price and promotional opportunities and moving the needle no matter what their goals are. So, for example, you may get an alert that says your discount is too deep or you may get an alert telling you your discount isn’t deep enough. This helps clients understand where they’ve got opportunities to adjust not only their actual prices but also the frequency of pricing, discounting and promoting. We derive all that information from data optimization and looking at what works best historically. It’s like, instead of our client going fishing for opportunities, we’re going fishing for them.

The last thing we’ll showcase at the conference this year is our Omnishopper tool I brought up earlier, which will help clients capture consumer purchase information across online and offline channels to give them a complete view of omnichannel behavior.

Learn more about the 2021 CMA|SIMA Conference.