Toluna Start, the industry’s first and only end-to-end consumer intelligence platform. With a single login, insight professionals can perform quantitative and qualitative research – either through self-service solutions or through custom research programs built with the help of research and service experts.

When agile product development is a must, agile consumer insights are even more important. Understand what works, refine what doesn’t, and bring successful products to market – always. Solutions include; Choice Optimization, Claims Test MaxDiff, Concept Testing, Idea Screening, IHUT, Needs Identification, Pack Testing, Price Identification, Range Optimization TURF, and Shelf Testing.
Gain a deeper understanding to ensure you’re making the right decision – every time. Build your company’s tomorrow by understanding your consumers and their needs, better than ever. Solutions include; Attitude & Usage, Customer Satisfaction & Loyalty, Market Sizing, Net Promoter Score, Path to Purchase / User Journey, and Segmentation.
Think your product stands out on the shelf? Your competitors are evolving and the shelf changes rapidly. Get a realistic picture of your product, understand if/how you stand out, and what resonates. Adjust your strategy based on immediate feedback and actionable real-time data.
Use Toluna’s platform-based qualitative tools to dig-deeper and uncover emotions and motivations that drive consumer behavior.